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There are a lot of myths about how social media can be used effectively for marketing. Fortunately, this article will highlight several field-tested tips, which will help you establish a strong social media presence for your business.

Let's start by discussing why having an active social media presence is essential for any entrepreneur. There are more than two billion social media users globally, and that number is constantly growing. Additionally, people spend more time on social media than on any other online medium. Therefore, if you want your brand to have a greater reach, it is very important to build a solid social media presence.

Businesses owners who are active on the most popular social platforms have the opportunity to showcase their personality - and their products, of course :). By interacting with your social media fans and followers, you will be able to demonstrate that you are a nice person, and that you are passionate about making your customers get as much value as possible out of your products and/or services.

Social media engagement will often lead to sales. You can help people discover your products or services by responding to an inquiry, or by thanking someone who has posted a message about your business. Whenever you post a timely update, you provide relevant content, or simply share accurate industry-related information using social media, you grow a community of followers who will keep coming back to your pages.

It only takes a few minutes to create an engaging social media post, and yet many brands never do this. To make your content engaging, use video, images, GIFs, audio files, etc. There are lots of tools that can help you create first-class social media content.

The most popular social networking sites are Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and Snapchat. On the other hand, when younger people think of social media, TikTok comes to mind. This popular social media video sharing service boasts with over 175 million daily active users. Yes, there are at least 175 million people who use TikTok every single day. This is why it's important to determine the type of marketing you want to conduct for each platform.

You don't need to be present on every social media platform, of course. In fact, some platforms are geared more towards specific niches than others. You should use LinkedIn to find potential businesses partners, Snapchat to publish ads for products that can benefit from the platform-specific filters and lenses, and so on.

Please be aware that your social media posts shouldn't include flagrant product plugs. With social media, you want to let people know that your business exists, and then allow them to find out what it does, without trying to sell them your stuff right away.

Be consistent. You don't want to post too often or too little, so share your posts a few times a day. Use a wide variety of posts to keep people interested. Let people know what you're working on. For example, if you are updating one of your products, let people know about it, make them feel that they are a part of the process. Ask for their feedback; this will make them understand that you value their opinions.

Active, ongoing social media engagement will boost your fans' trust and loyalty. It will also get your potential customers talking, introducing them to your brand, products and services. Therefore, by establishing a solid social media presence, you will be able to build your reputation, thus increasing your sales and marketing potential. Many business owners who start to invest at least some of their time in social media discover that this marketing channel can lead to opportunities which involve offline channels as well.

In the end, don't forget to be professional at all times. You are a businessperson, after all, so keep those personal photos and experiences... personal.

Hopefully, you now have a better idea of what to expect from social media marketing. And don't forget that the more you put into it, the more you will get out of it.

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How to Use Social Media for Marketing