Building a website is only the beginning. To really make your mark, you need to attract visitors - lots of them! - and keep them coming back. Whether you are looking to build your brand, get more leads, or sell more of your products and services, there are many ways to attract traffic to your site. The key is knowing how to promote your stuff in a way that adds value, rather than just being another "buy my products" website on the Internet. Here are a few simple steps that will help grow site traffic over time.

1. Build a website that people want to read and share with others.

Your website must be an extension of your brand. When people visit your site, they should get a sense of who you are, what you do, and why they should choose you. The website should help people understand clearly what happens when they get in touch with you, or when they visit your online store.

You can attract new visitors to your site by providing unique value. If you are selling a high-quality product, but the same item is sold by many other competitors, try to create something that provides extra value, and then bundle it with the product. Maybe you can offer a free training manual for that product, for example.

Don't forget that people have short attention spans these days, so don't bombard them with a lot of information. Instead, break up your informative content into bite-sized bits. That is a proven tactic which will encourage people to visit your website and share its URL with their friends.

2. Optimize your website for search engines.

When people look for information about products online, they often turn to search engines such as Google or Bing to find the info they need. By optimizing your site for search engines, you will have the opportunity to be in the top results for your products or services, so more people will be able to find your business on the Internet, and then visit your website.

What keywords should you include on your site? To prioritize your keywords, create a list with all the search phrases your ideal customers might be searching for. Use SEO tools such as BuzzSumo to discover what your competitors are doing, what keywords they are targeting. Often, their top keywords will be included in the article titles.

3. Drive traffic through advertising, link building, content marketing and email marketing.

Don't be afraid to spend money on advertising, but be smart about it. Don't just put an ad out there and hope for the best; that's not how it works! Use paid ads to drive traffic to several landing pages, test a wide variety of keywords for your PPC campaigns, and see what works best. Dump all the keywords that make you lose money.

4. Optimize your website for mobile users.

The number of people who use mobile devices to access the Internet is growing at an incredible rate, and the number of people who exclusively use mobile devices for Internet access is increasing as well. Therefore, if your site isn't mobile friendly, you are missing out on potential traffic opportunities. It makes a lot of sense to invest in a mobile-ready version of your site, thus making sure that it offers an optimal user experience across a great variety of mobile devices.

5. Create an outstanding customer experience.

As a small-business owner, you should try to set your company apart from the competition by creating a customer experience that encourages repeat visits. Therefore, do your best to create content that's unique and valuable to your target audience. You have to write for your readers, not the other way around. If you manage to create content that resonates with your audience, you will be able to convert visitors into leads, and your business will grow.




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How to Attract Visitors to Your Site